Another Super Bowl, another winner. The Colts won. Good game, and they deserved the victory. Another exciting news is that NFL is going to have a pre-season game between the Patriots and the Seahawks in Beijing “Workers’ Stadium” on Aug 8, 2007. The date also marks the one year countdown to Beijing 2008 Olympics that will take place on August 8th, 2008.

The National Football League — America’s most popular sports attraction — has been selected by the city of Beijing to stage a game in the Chinese capital city that will serve as the kickoff of the one-year countdown to the opening of the XXIX Olympic Games in China.

NFL Commissioner Roger Goodell announced tonight that the New England Patriots and Seattle Seahawks will play in the first NFL game in China — the world’s fastest growing market — when the teams meet in Beijing on Wednesday, Aug. 8, 2007.

China has become a big consumer for foreign goods and services. China is the second largest market for luxury goods in the world after Japan. Of course NFL would want a piece of Chinese market. NFL has increased its penetrating effort for the Chinese market over the years, from Superbowl-only broadcast to season broadcast on CCTV, the national tv station.

In my opinion, it is going to be a very hard task for the NFL as American football is a very expensive sport to get into, the rules are very complicated, and the games are mostly played early Monday morning China time. As a big fan of the NFL, best wishes on getting to China.